Legal · HTF Market
Retailer Agreement
Effective: Pre-launch — see notice below
1. Retailer Eligibility
To participate on HTF Market as a retailer, you must hold a valid state alcoholic beverage retail license in good standing. By creating a retailer account, you represent and warrant that your license is current, valid, and not subject to suspension, revocation, or any disciplinary action.
2. Listings and Offers
Retailers may post pickup listings and respond to customer offer requests. All listings and offers must reflect actual, in-stock inventory. Stock confirmation and (where applicable) UPC verification are required.
3. In-Store Transactions Only
Retailers acknowledge that all sales completed through introductions made on HTF Market occur in-person at the retailer's licensed premises. HTF Market does not collect payment, process transactions, or arrange shipping. The retailer is solely responsible for the in-store transaction, including age verification at point of sale, payment collection, applicable taxes, and compliance with all state and local laws.
4. Compliance with Law
Retailer agrees to comply with all federal, state, and local laws governing the sale of alcoholic beverages, including but not limited to: licensing, age verification, hours of sale, posted-price requirements, and any applicable tied-house or trade-practice rules.
5. Pricing Transparency
Retailers agree to honor the posted in-store price reflected in their HTF Market listing or offer at the time of customer pickup, subject to product availability and applicable taxes. Bait-and-switch pricing is grounds for account suspension.
6. Authenticity
Retailer represents that all products listed are authentic, sourced from authorized distribution channels, and properly stored. Counterfeit, gray-market, or improperly stored product is grounds for immediate removal and account termination.
7. Customer Communication
HTF Market facilitates the introduction; retailers communicate with customers consistent with applicable law and these terms. Retailers shall not solicit customers outside the Platform to circumvent the marketplace.
8. Fees
HTF Market may offer licensed retailers optional, fixed-price platform services — for example, optional Rebid Credits that allow a retailer to submit an additional, lower offer on a pickup request after being outbid. These are platform service fees for a digital marketplace service only. HTF Market never charges a commission or percentage fee on an alcohol sale, and no platform fee is ever a payment for, deposit on, or credit toward a bottle. The bottle purchase is always completed directly with the retailer through the retailer's own POS, with a valid 21+ government ID verified at pickup. Any new or changed fees will be disclosed in advance and require retailer acceptance before taking effect.
9. Suspension and Termination
HTF Market may suspend or terminate a retailer account at any time for violation of this Agreement, the Terms of Service, the Alcohol Compliance policy, or applicable law. Retailer may terminate participation at any time by contacting support.
10. Indemnification
Retailer agrees to indemnify and hold harmless HTF Market from any claims arising out of (a) the retailer's sale of alcoholic beverages, (b) breach of this Agreement, or (c) violation of applicable law.
11. Contact
Retailer support: support@htfmarket.com.